The Deputy to the Director of Public Health will submit Document “G” which reports on the Healthy Bradford Plan. It sets out four core activities to be undertaken to tackle the lifestyle behaviours which lead to poor health outcomes and premature mortality for people in the District.

This plan requires multiple partners to work together to take coordinated action at scale to transform the District to a place which supports making living healthier lifestyles easier for everyone.  

The Healthy Bradford plan aligns and coordinates with the existing work of the Self Care and Prevention Programme, together delivering the priority actions of the 2017 Health and Wellbeing Board Strategy.

Recommended-

(1)       That the broader lifestyle behaviours approach set out in the Healthy Bradford Plan be accepted.

(2)       That the development of the system wide Partnership and the implementation of the actions it identifies as priority areas for improving lifestyles be supported.

(3)       That the Board encourages and support its own Members to use the Healthy Bradford Charter within their own organisations to identify and achieve the potential to make healthy lifestyles easier for everyone.  

                                                            (Rose Dunlop – 07834 062144)

Members were reminded that the Board at its meeting held on 26 July 2016 resolved that a Group be established to develop an action plan for an integrated system wide approach to healthy weight.

In accordance with the above the Deputy to the Director of Public Health submitted Document “G” supported by a presentation which reported on the Healthy Bradford Plan. It set out four core activities to be undertaken to tackle the lifestyle behaviours which lead to poor health outcomes and premature mortality for people in the District.

Members were informed that a Healthy Weight Board was established in August 2016 and had met six times in 12 months and developed the Healthy Bradford Plan.  The Healthy Bradford Plan incorporated five key areas of lifestyle behaviours in its scope which included:

·         Eating unhealthy food

·         Over eating

·         Physical inactivity

·         Smoking

·         Excess alcohol consumption

It was reported that the plan required multiple partners to work together to take coordinated action at scale to transform the District to a place which wouldl make living healthier lifestyles easier for everyone.

Members were informed that the Healthy Bradford plan will be aligned and co-ordinated with the existing work of the Self Care and Prevention Programme, together delivering the priority actions of the 2017 Health and Wellbeing Board Strategy.

Members were informed that the Healthy Bradford Plan set out four core activities to be undertaken to ensure that Bradford was at the forefront of the national challenge to help people improve their lifestyles through delivering a system wide approach addressing poor lifestyle behaviour at their roots. At the moment no area had managed to implement a whole system approach.

The four core areas were:

·         The Healthy Bradford Partnership – establishing a delivery group of key stakeholders to identify and map drivers of unhealthy lifestyles.

·         The Healthy Bradford Charter : to support and enable the implementation of changes, at scale, in organisations, schools, offices and services to help make living healthy lifestyles easier for everyone every day.

·         The Healthy Bradford Movement – delivering a series of healthy education and health promotion activities to be launched to educate and raise awareness of opportunities for healthy living in the district; a brand is under development.

·         The Healthy Bradford Service – an integrated lifestyle and wellbeing service to support people struggling to change their lifestyles.

It was reported that the Healthy Weight Board comprising of various partnerships was looking at what worked well and what core drivers were for people being obese; Public Health England was looking at whole system approach and whole system changes, Bradford had applied and been shortlisted to be a pioneer of a whole system approach with a focus on healthy weight. Support with planning and evaluation of outcomes would be provided by Leeds Becket University.

Members were informed that the Healthy Bradford Partnership was not duplicating work that other groups were undertaking in this area but would bring together and co-ordinate current work.

It was reported that the Healthy Weight Board was gathering ideas from other cities around the UK about how to get more people active.  Representatives from the Healthy Weight Board visited Birmingham City Council who offer:

·         A variety of activities in 60 of the city’s parks.

·         Hour a day free sessions at sports centres.

·         Access to 5,000 GPS–enabled bikes (to allow tracking), provided free of charge to disadvantaged people, with 3 losses to date

Members were informed that Birmingham’s ‘Be Active’ programme returned up to £23.00 in benefits for every £1.00 spent in terms of quality of life, reduced NHS use, productivity and other gains to the local authority.

It was also reported that Wigan had trained 10,000 volunteers to be ‘health champions’ within their communities, while other areas had set their populations combined weight loss goals or challenges.

A Board Member stressed the importance of a campaign that highlighted Bradford’s activity “heroes” to inspire rather than adopting a lecturing tone and a grassroots people’s approach like the “People can” campaign.

It was suggested that the challenge to partners at the meeting was how to make all of our workplaces health-promoting for staff given the size of our combined workforce.

Members were informed about initiatives in place for schools to sign up to various programmes such as “The Daily Mile” where children run or walk a mile a day during the school day. The approach draws on a growing body of research showing that this improves pupils’ learning and mental wellbeing and supports some of the key aims of schools such as raising attainment  levels, reducing childhood obesity and making a happy learning environment. The overall aim of the initiative was to improve the physical, emotional and social health and wellbeing of children.

It was reported that the overarching outcome of the plan was to address and improve the five key lifestyle behaviours that lead to poor health, including food and healthy eating.

In response to Members questions it was confirmed that the Healthy Weight Board had links with the Accountable Care Programme Boards in Bradford and Airedale.

A discussion was held around the mental wellbeing of young people and linking together physical health and mental health.

A Member highlighted the importance of prevention and early intervention to improve wellbeing. When talking to businesses it was important to talk about issues such as sickness absence and when talking to schools it was essential to talk about how it improved attainment.

In response to Board Members’ concerns about the location of take-away and fast food outlets it was reported that health impact assessment was part of the joint work under discussion between public health and planners.

Resolved-

(1)        That the broader lifestyle behaviours approach set out in the Healthy Bradford Plan be accepted.

(2)        That the development of the system wide Partnership and the implementation of the actions it identifies as priority areas for improving lifestyles be supported.

(3)        That the Board encourages and support its own Members to use the Healthy Bradford Charter within their own organisations to identify and achieve the potential to make healthy lifestyles easier for everyone.  

Action:           Director of public Health