Resolved –

(1)          That the strategic approach to Destination Management outlined in the DMP report be implemented.

(2)          That Bradford Visitor Information Centre be kept in its current location until 2019 and partnership opportunities be identified to find future resourcing and delivery options for frontline visitor information, including professional Welcome Ambassadors in Bradford. 

(3)          That a team of Pop up volunteers be developed to meet and greet at key events across the district.

(4)          That the Bronte Society takes over the lease of the Haworth Visitor Information Centre building and provides a frontline Tourist Information provision for Haworth and Bradford District. The Council consults with them on the TUPE Transfer of current staff.

(5)          That Ilkley Parish Council fund Ilkley Visitor Information Centre and the service moves from the Town Hall into Ilkley Library.

(6)          That Shipley College have a Visitor Information Point in Victoria Hall and direct all emails and phone calls to Bradford Visitor Information Centre.

(7)          That the remaining budget be invested into Tourism development and marketing creating 2 new posts of a Tourism Digital Media Officer and Tourism Officer.

Regeneration & Economy Overview & Scrutiny Committee

ACTION: Strategic Director Place